BREAKING: Puma and Abby Steiner Split – A Shocking Rift Shakes Track & Field Sponsorships
In a stunning development, track and field star Abby Steiner and global sports brand Puma have reportedly ended their partnership. The split has sent ripples through the athletics community, raising questions about the future of sponsorships in the sport.
Steiner, a 24-year-old sprinter from Kentucky, gained national attention in 2022 when she signed with Puma, reportedly securing a \$2 million deal—the largest ever for a female track athlete transitioning from college to professional status . Her achievements include setting American indoor records in the 200m and 300m, as well as winning two gold medals at the 2022 World Championships in Eugene, Oregon .
However, the partnership faced challenges. In 2023, Steiner underwent surgery to address a heel injury that had been affecting her performance . Despite a strong comeback in 2024, including a victory at the Bermuda Grand Prix, Steiner missed qualifying for the 2024 Paris Olympics, finishing sixth in the 200m at the U.S. Trials .
The reasons behind the split remain unclear, with both parties choosing not to disclose specific details. This unexpected turn of events has left fans and industry observers speculating about the future directions of both Steiner’s career and Puma’s involvement in track and field sponsorships.
As of now, Steiner has not announced a new sponsorship deal, and Puma has not commented publicly on the split. The athletic community continues to watch closely, awaiting further developments in this surprising rift.
