Revealed: The Real Reasons Alisha Lehmann Made Switzerland’s Euro 2025 Squad — Beyond Football Skills
As Switzerland prepares to host Euro 2025, the inclusion of Alisha Lehmann in the preliminary squad has sparked both excitement and debate. While Lehmann is undeniably a talented winger with international experience, sources suggest her selection may involve more than just on-pitch performance.
Lehmann, known for her blistering pace and dynamic presence on the flank, has had a mixed season with Aston Villa Women. Though not always a consistent starter, her ability to change the tempo of a game remains a tactical asset. But football insiders believe her off-field influence also played a pivotal role in her call-up.
With over 16 million followers on Instagram, Lehmann is one of the most followed female footballers in the world. Her global brand has made her a marketing powerhouse — a fact the Swiss Football Association (SFA) is unlikely to overlook. As the host nation, Switzerland is under pressure to generate buzz, fill stadiums, and engage younger audiences. Lehmann’s celebrity status is seen as a crucial tool in achieving those goals.
Moreover, she serves as a role model for aspiring female athletes, merging sporting ambition with social media influence. Including her in the squad sends a strong message about modern football’s evolution — where athleticism and marketability go hand in hand.
While her final place in the tournament squad is yet to be confirmed, Lehmann’s presence is already helping shape the narrative of Euro 2025 — on and off the pitch.
