Connect Hearing Teams Up with Team Gushue to Champion Healthy Hearing Across Canada
In an exciting new partnership, Connect Hearing has joined forces with Team Gushue, one of Canada’s most accomplished curling teams, to raise awareness about the importance of healthy hearing habits. This collaboration is set to amplify a nationwide message: hearing health is a vital part of overall well-being.
Team Gushue, led by skip Brad Gushue, is a household name in Canadian curling, known not only for their Olympic and Brier titles but also for their strong connection with communities across the country. By aligning with Connect Hearing, the team is leveraging its national profile to bring attention to the often-overlooked issue of hearing loss and the benefits of early detection and treatment.
Hearing loss affects nearly 40% of Canadians over the age of 60, yet it remains underdiagnosed and undertreated. Many people ignore the early signs—asking people to repeat themselves more frequently, turning up the volume on the TV, or withdrawing from social settings due to difficulty following conversations. Connect Hearing and Team Gushue are determined to change that.
“We’re proud to work with Connect Hearing to help Canadians take their hearing health seriously,” said Brad Gushue. “Just like in curling, where communication and precision are key, being able to hear clearly is essential in everyday life.”
The campaign will feature appearances by Team Gushue at community events and clinics across Canada, as well as educational content on social media, encouraging people to get their hearing checked regularly. Connect Hearing offers complimentary hearing tests and personalized solutions to meet individual hearing needs, including state-of-the-art hearing aids and ongoing support.
“We want to break the stigma surrounding hearing loss,” said Jillian Price, Chief Audiologist at Connect Hearing. “With Team Gushue’s help, we hope to inspire more Canadians to take that first step towards better hearing.”
By combining the star power and community presence of Team Gushue with Connect Hearing’s expertise and services, this partnership aims to create lasting change. It’s more than just a health initiative—it’s a rallying cry for Canadians to protect one of their most important senses.
