Grand Slam Tennis Legend Stuns Fans with Unexpected Lidl Gig – You Won’t Believe Who!
In a plot twist that has shocked sports fans and bargain hunters alike, 22‑time Grand Slam winner Steffi Graf has taken on a brand new role with budget supermarket chain Lidl — and it’s nothing like hitting aces on the tennis court!
At 56, Graf has kept a relatively low public profile since retiring from professional tennis in 1999, choosing family life in Las Vegas with husband Andre Agassi over constant media attention. But now she’s back in the spotlight — not for a coaching stint or charity match, but as the brand ambassador for Lidl’s new sportswear line, Crivit.
Under the cheeky campaign slogan “Find your move,” Graf is fronting the global launch of Lidl’s affordable range of sports and activewear. The campaign, set to roll out in more than 30 countries, aims to make quality fitness apparel accessible to everyday shoppers — and who better to inspire that mission than one of tennis’ most iconic figures?
Lidl’s move follows the success of its popular in‑store brands and cements its strategy of blending everyday value with high‑profile ambassadors. Graf joins fellow celebrity endorsers such as Arnold Schwarzenegger and Heidi Klum, marking a surprising — but undeniably powerful — line‑up for the budget retailer.
Known for her historic Golden Slam in 1988 — winning all four majors and Olympic gold in a single year — Graf remains one of the greatest athletes the sport has ever seen. Now she’s trading courtside glory for a fresh new gig that’s sure to turn heads on supermarket aisles worldwide.
Whether longtime fans love it or scratch their heads, this unlikely partnership has already become one of the buzziest crossover stories of the year.
