Quinn Ewers, the quarterback for the fourth-ranked Longhorns, is considered to be a top NIL player and a Heisman Trophy contender this season. His off-field momentum has continued. Within the last week or so, Ewers—the cover athlete for the summer’s College Football 25 computer game—announced new
partnerships with Dr Pepper, Rhoback, and Hulu. The Longhorns standout is now adding an Athletic Brewing Company collaboration to his resume, following in the footsteps of some of the biggest names in college football. The biggest non-alcoholic brewery in America has officially added Ewers to its
elite group of college football players, which also includes Caleb Williams, CJ Stroud, and Bijan Robinson—all of whom are currently dominating the NFL scene.
Ewers will promote Athletic’s award-winning brews on social media, be featured in digital commercials, and appear in media appearances on behalf of the brand,
according to Athletic Brewing Company. He will also be included in the brand’s Fall marketing campaign and regional point-of-sale materials. Sports
Illustrated was told by Ewers, “After doing some research on the brand and its products, it became clear Athletic was a great addition to my busy
lifestyle,” “I get to sip a delicious beer without worrying about the fallout the next day. Excellent taste as well.”
